Consumer Healthcare Case Studies
Therapy Area/Business Area
Nutritionals/New Product Planning
The Business Issue
- How do we develop greater commercial opportunities within the elite athletes specialist nutrition market?
- What opportunities are there for us to expand into a broader product profile for a sports and nutritional solution?
The Impact
- Enable the client to jump-start the screening and acquisition process and prepare for future deeper dives into the specific opportunities presented
The SmartAnalyst Approach
- Produce scope in collaboration with client
- Produce list of companies and products that might offer licensing or acquisition opportunities to broaden the current and limited product profile (technology and claims driven)
- Understand the companies, the products, product profiles and target markets/audiences/buyers
- Identify the sports appeal or nutritional benefit of each product
- Recommend the categorization for products across such a portfolio
The Output
- A comprehensive global customized strategy review of companies & brands that fit the criteria of the scope
- 40 fully indexed company profiles (science, current portfolio, size, success criteria, growth, location)
Client
Consumer Health Care- Product Business Director
Intelligent Insights. Smart Results.
