Consumer Healthcare Case Studies
Therapy Area/Business Area
Oral Care/Product Development/Research and Development
The Business Issue
- What are the dynamics of abrasivity tests?
- What are our options for developing an internal abrasivity test?
The Impact
- The research provided the client with additional insight into Abrasivity Test options
The SmartAnalyst Approach
- Provide a detailed scope for collaboration with client
- Define the projects milestones, key touch-points, agree approach, outputs and project price
- Stage 1: conduct a thorough secondary review of all the possible abrasivity tests internal and external to the operating market
- Stage 2: review all tests by category and rank according to suitability to oral care
- Stage 3: provide detailed evaluations of each test and the associated tolerance
- Stage 4: present the output with related pictures/diagrams and commentary
The Output
- Developed a quick and thorough Category Report
- Provided a detailed global review of all tests in relation to abrasivity focusing on transferability to the oral market
Intelligent Insights. Smart Results.
