Smart Analyst

Therapy Area/Business Area

Dermatology/Licensing and Acquisition

The Business Issue

• What is the value of an asset that is currently being evaluated for in-licensing on a pan-European basis?
• What does the competitive environment look like in dermatology and how do new product launches, Generics, and OTC developments impact the forecast?

The Impact

SmartAnalyst developed a rational and defensible patient based and analogue correlated revenue forecast model where all attributes and drivers were flexible and changeable based on the client’s evolving understanding and confidence in the differentiated TPP and associated trial results

The SmartAnalyst Approach

• Utilized SmartAnalyst’s suite of forecast and modeling protocols and tools to develop the scope in collaboration with the client
• Agree approach, outputs and review meetings to ensure transparency of forecast
• Conduct primary and secondary research to construct a quantitative market forecast, taking into account the competitive pipeline and key market events impacting on income

The Output (4 week turnaround)

• Analysis of market background, impact of generics and competitive pipeline
• An interactive forecast model to 2020 for the major European markets with clear assumptions