Pharmaceutical Case Studies
Therapy Area/Business Area
Cardiovascular/New Product Planning (Pre-Launch Planning)
The Business Issue
- Who are the key cardiovascular specialists who are influencing the market?
- How should the sales force interact with target specialists and what are the most pressing topics and issues to be discussed?
The Impact
- Segmentation of leading specialists and constituents based on impact and influence
- Clear direction for the specialist sales force based on qualitative and quantitative metrics
The SmartAnalyst Approach
- Produce scope in collaboration with client, including relevant milestones throughout a multi-stage project
- Agree approach, outputs (including specific user friendly format) and project price
- Amalgamate existing client data with secondary research to populate the universe of specialists
- Conduct extensive secondary research through proprietary and public sources to screen specialists against client criteria
- Conduct focused primary research to validate and further qualify insights and assumptions
The Output (4 week turnaround)
- A clear ranking for the universe of cardiovascular specialists ready for sales force roll-out
- Transparent data points mapped against each specialist to justify ranking on basis of defined criteria and allow amendment
- Detailed analysis of target specialist profiles providing essential information on areas of interest and industry involvement
Intelligent Insights. Smart Results.
