Pharmaceutical Case Studies
Therapy Area/Business Area
Oncology/Business Development and Licensing
The Business Issue
- To assist in identifying the in-licensing opportunities to build the client’s global Oncology franchise
- Focus was both development and marketed products
The Impact
- Provided a comprehensive knowledge of possible in-licensing products & associated commentary
- Delivered new insights and a robust short-list through a screening process
- Prepared the client for a drill-down and opportunity assessment on the top 3 prospects
The SmartAnalyst Approach
- Provide a detailed scope for collaboration with client
- Provide project milestones and key touch-points
- Identify products that are marketed in specific oncology sub-categories
- Identify and understand the nature of the target companies – S&M, financial, status, brand equity, market, competitive space
- Organize by defined criteria: growth, Top-line revenue forecast, competition, market potential, efficacy, company/brand fit, Mechanism of action
The Output (6 week turnaround)
- Providing a global review of all market products and brands that fit the criteria of the scope
- Recommended list of high value candidates based on analysis
Intelligent Insights. Smart Results.
