Pharmaceutical Case Studies
Therapy Area/Business Area
Virology/New Product Planning
The Business Issue
- To identify the future positioning of product against specific novel antivirals, vaccines and vaccine technologies that will compete for pandemic and interpandemic business in the future
- To identify the financial impact to our current portfolio over the next 10 years
The Impact
- Provided a comprehensive understanding of the market opportunities and product threats
- Delivered knowledge of an unexpected and evolving threat that was not evident prior to the assignment
The SmartAnalyst Approach
- Provide a detailed storyboard to confirm the key project milestones
- Step 1: investigate the virology pipeline, by phase, by company, by specific factors
- Step 2: weight the valuation and short list the various drug candidates
- Step 3: provide a comprehensive profile review of the short listed companies & candidates
- Step 4: present specific criteria company strength analysis
- Step 5: construct a threat map and analysis against key criteria with primary input
The Output (5 week turnaround)
- A detailed report through collaboration with client and SmartAnalyst
- An in-depth review and analysis of the three categories and associated threats
- A versatile executive summary and interactive three-dimensional threat map
Intelligent Insights. Smart Results.
