Pharmaceutical Case Studies  

Therapy Area/Business Area

Auto-Immune/Early Commercial Development

The Business Issue

  • Should the R&D and Marketing teams make significant further investment in funding Phase II trials for this novel Quinolone drug indicated for anti-MRSA activity for HAP, VAP and SSTI?

The Impact

  • Redefine the TPP and support the decision to move the drug through Phase II

The SmartAnalyst Approach

  • Produce scope in collaboration with client
  • Market Opportunity Assessment including primary market research findings
  • A revenue forecast model which was presented to senior management

The Output (4 week turnaround)

  • Collection and analysis of a wide and complex range of secondary data
  • Primary market research and expert analysis that would reduce the massive amount of information to a go/no-go recommendation

 

 

Pharmaceutical Case Studies:

Business Development
Corporate Development
Commercial Development
New Product Planning
Marketing
Risk Management
Strategic Development
Licensing & Acquisition
Forecasting
Research & Development
Competitive Intelligence
Brand Management
Clinical Development & Regulatory
Information Sciences
Pre-Launch Planning
Post-Launch Planning
 

 
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