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SMARTANALYST, Inc. Managing Director, Marc Rovner to appear as Featured Speaker at Rx to OTC Switch Conference
SMARTANALYST Managing Director of Research and Life Sciences Industry expert, Marc Rovner, to speak at the first ever Nicholas Hall/Atlantis Group Rx to OTC Switch Conference in Somerset, New Jersey.
NEW YORK ‚ September 12, 2008‚ SMARTANALYST, Inc., a pioneer in providing global strategic research and analytics solutions to Consumer Healthcare and Pharmaceutical companies, announces the appearance of Marc Rovner as a featured speaker at The Nicholas Hall/Atlantis Group Rx to OTC Switch Conference in Somerset, New Jersey.
Rovner will discuss a question that is critical to both the Consumer Healthcare and Pharmaceutical industries, "Is Forecasting a Switch Really a Pain?" In his presentation, Rovner will discuss topics such as how to capitalize on the drivers of an Rx to OTC switch; assess all the different aspects of an Rx to OTC switch and identify sound switching and licensing opportunities. A key aspect of his presentation will be enabling industry leaders to understand how to combine an understanding of the therapy area with patient/consumer reactions to switch products in order to generate a revenue forecast. His presentation is the opening session on Tuesday, September 16th and will kick-off day two of the conference.
Rovner is Managing Director of Research at SMARTANALYST, a consumer healthcare and life science strategic analysis firm. He was formerly the Vice President of Global New Markets for Johnson & Johnson, including US, Europe and Asia. Prior to his tenure at Johnson & Johnson, he achieved successes at Fortune 100 companies such as Pfizer, Unilever and Reckitt Benckiser.
Nicholas Hall, in association with the Atlantis Group is hosting its first ever Switch Conference in New Jersey. This is a two-day conference designed to put the challenges of the industry in perspective and help industry players take advantage of the changing market environment. Other featured speakers include executives from The Atlantis Group, McNeil Consumer Healthcare, Schering-Plough and Rio Pharmaceuticals. The conference runs from September 15th through 16th, 2008.
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About SMARTANALYST, Inc.
SMARTANALYST, Inc. delivers strategic research, analytics and outsourced
knowledge solutions to corporate clients in the life sciences, consumer
healthcare, consumer products, financial and marketing services industries.
The company is flourishing by providing a high-quality, cost-effective
research and analytics solutions portfolio that supports decision-making
processes for Licensing & Acquisition, Business Development, Research
& Development, Corporate Strategy and Marketing. More information
is available on the company's Web site, www.smartanalyst.com.
For further information, please contact:
CONTACT: Marc Rovner
212.331.0010
mrovner@smartanalyst.com