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SMARTANALYST, Inc. Managing Director, Marc Rovner to appear as Featured Speaker at Global OTC Conference
SMARTANALYST Managing Director of Research and Life Sciences Industry expert, Marc Rovner, to speak at the 20th Nicholas Hall Insight Conference in Venice, Italy.
NEW YORK ‚ April 23, 2009‚ SMARTANALYST, Inc., a pioneer in
providing global strategic research and analytics solutions to
Pharmaceutical and Biotech companies‚ announces the appearance
of Marc Rovner as a featured speaker today at Nicholas Hall’s
20th Insight OTC Conference in Venice, Italy.
Rovner will discuss a question that has primary importance
and relevance to the Healthcare industry, “How Deep do you want
to Know Your Consumer?” In his presentation Rovner will also
examine why to incorporate consumer research into concept
development and new product valuation. He will reveal insights
on how to know what consumers think and want; how to turns these
insights into purchase intentions and how to convert these
purchase intentions into sales. Rovner systematically explains
the importance of developing and executing in-depth consumer
research and how and why to incorporate consumer research
findings into valuation modeling.
Rovner is Managing Director at SMARTANALYST, a consumer
healthcare and life science strategic analysis firm based in New
York. He was formerly Vice President of Global New Markets for
Johnson & Johnson, including US, Europe and Asia. Prior to his
tenure at Johnson & Johnson, he achieved successes at Fortune
100 companies such as Pfizer, Unilever and International Paper.
Rovner built an $800 million new products pipeline for Pfizer
and was instrumental in the development of the immensely popular
Listerine Pocketpaks.
Nicholas Hall’s Insight 20th OTC Conference and Action
Workshop is a two-day conference designed to be the ultimate
guide to engaging with customers and enhancing their OTC
experience. The conference will also focus on the impact of the
current global economy and the effect on the OTC industry. Other
featured speakers will include executives from ACNeilsen
OTC/Pharmacy Services, Europe; Sanofi-Aventis, Hungary; Apoteket
AB, Sweden; Nycomed, Switzerland and HSBC Investment Banking,
UK. The conference runs from April 22nd – 24th, 2009.
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About SMARTANALYST, Inc.
SMARTANALYST, Inc. delivers strategic research, analytics and outsourced
knowledge solutions to corporate clients in the life sciences, consumer
healthcare, consumer products, financial and marketing services industries.
The company is flourishing by providing a high-quality, cost-effective
research and analytics solutions portfolio that supports decision-making
processes for Licensing & Acquisition, Business Development, Research
& Development, Corporate Strategy and Marketing. More information
is available on the company's Web site, www.smartanalyst.com.
For further information, please contact:
CONTACT: Marc Rovner
212.331.0010
mrovner@smartanalyst.com